Hybrid Thinking

At The H Agency we use the term “hybrid thinking” to describe our unique way of blending strategic thinking and creative thinking into a hybrid approach to problem solving. We take left-brain, strategic activities like core selling proposition, customer research and sales goals and apply activities like brainstorming, visual concepts, and imagery. We also combine left-brain logical and linear thinking with right-brain intuitive and holistic thinking to produce new insights, innovations and improvements and to create more effective marketing solutions.

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Six Simple Solutions to
a Better Marketing Plan

The purpose of this H-paper is to help with your end-of-year planning. We compiled a list of six tips that can help you improve your marketing efforts in the coming year. In the current economy you have the opportunity (and sometimes the directive) to look for new solutions and try new approaches to improve your marketing results. For a marketing professional, this is a glass-half-full chance to demonstrate the extra value that you bring to your organization.

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Part 3. From Mass Media to Media of the Masses – Social Media is a New Branding Opportunity

In this H-Paper, we recommend exploring the world of social media networking. This new media venue can help you expand your customer relationships, develop and personalize your brand voice, and connect with customers and prospects in ways that traditional advertising and public relations cannot.

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Part 2. Relatioship Marketing

In this H-paper we'll look at a formalized process for keeping “in touch” with customers, vendors and other important business relationships throughout the year. Each time you communicate with a customer, it is a “touch” point.

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Part 1. Increase customer satisfaction

In this H-paper we’ll look at a simple and effective way to increase customer satisfaction and referrals through an easy-to-administer, one-question survey.

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The Prescription for a Successful Healthcare Direct Marketing Campaign

The purpose of this H-paper is to provide a reliable prescription for a successful healthcare direct marketing campaign. This paper outlines and clarifies the principle and techniques that others have developed so that you, the reader or healthcare marketer, can take these tried-and-true processes and create a better direct marketing campaign. Then, through testing and refinement, you can improve your results even further.

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Find the Hidden Opportunities
in a Financial Slump.

We’ve done some digging into what’s working for other marketers and have boiled it down into five main points. You can use them to help you get the most from your marketing dollars and show others (like your CFO) that spending on marketing in a slump is actually good for business.

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How to create direct marketing that gets results.

Direct marketing works. If you market your products or services directly to consumers, there are proven direct marketing techniques and principles that can help improve the effectiveness of your marketing efforts. Find out the ingredients to make your next direct marketing campaign more successful.

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From what we learned with Hurricane Katrina, we created a preparedness guideline book and tools. Use them, share them. We hope they help you and your business to be better prepared for any emergency.

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