The H Agency
A Strategic Design Agency
H SERVICES:  Collateral System

Generating a collection of frequently needed marketing materials that will unify the brand across semi-independent entities while allowing for customization in order to create efficiencies and save money.

What are the benefits of a collateral system?
A large degree of inefficiency and duplication exists in most organizations' marketing efforts. The branding processes and procedures currently in place throughout most industries do not maximize time or resources, and the inefficiencies eat into companies' budgets. Because of this, the development of collateral systems to assist in maintaining targeted marketing content placed into standardized design layouts is now a requirement.

A collateral system is a structured, formulated approach to developing marketing materials like brochures, ads, internal communications and newsletters. The goal of developing a collateral system is to generate a collection of frequently needed marketing materials that will unify the brand across semi-independent entities while allowing for customization in order to create efficiencies and save money. Some of the benefits of a collateral system include:
  • Providing a central resource for marketing materials
  • Offering a library of collaterals that are easily reproduced across a company network
  • Creating a reservoir of customized and targeted marketing content
  • Allowing for quick updates
  • Archiving inactive materials for research and reference
  • Reducing printing costs through consolidated orders

Some of the most practical applications of a collateral system include:
  • General Services Brochures
  • General Services Flyers
  • Rehab Services Brochure
  • Product Brochure
  • Specific Services Brochure
  • Newsletters
  • Special Events Ads
  • Special Events Flyers
  • Special Events Posters
  • Seminar Ads

With a collateral system, each piece of your marketing materials can be easily customized, edited and reproduced across a company network. When developing a collateral system it's imperative to develop easily customizable materials whether it is for an established brand or a new identity. Follow these steps when creating your company's collateral system:
  1. Conduct research to find what type of pieces are necessary
  2. Determine typography, color, images and other graphical standards
  3. Write copy that can be interchanged between each piece
  4. Design collateral pieces
  5. Proof all pieces for content as well as consistency
  6. Refine the design as needed
  7. Complete a final proof checking all facts, copy, etc.
  8. Ready proofs to be sent to printer by making necessary changes and confirming printing specifications
  9. Send proofs to printer
  10. Evaluate the project to determine the next step to take and how collateral will be utilized in the future

Formulating a collateral system is key to your business' success. By developing such a system you can ensure consistency throughout your entire organization's branding efforts. Feel free to contact us at H if you need assistance in creating a collateral system for your organization.

In-House/Event Posters




Cancer Brochure




Health Seminar Ad




Heart & Vascular Services Brochure



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